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Project Owl is an internal name given by Google to its latest update for its tirade against offensive searches. Since quite some time now, the search engine giant has been flooded with concerns regarding disturbing news, offensive/incorrect answers and search suggestions which sound derogatory and appear at the top of its search engine results.

Google knows that it has a quality issue regarding its search features and ‘Project Owl’ is a gigantic attempt by the company to address these prime issues as per the latest announcements. Therefore, this new announcement has been introduced to keep a check on the quality of its search results. Here are the three main steps which it is taking for working on the quality improvement:

New Feedback form for Auto Suggestions Feature
Since time immemorial Google has a feature through which an online searcher gets autosuggestions when they start typing in the search box. Google is now permitting users to report inappropriate, objectionable, and offensive autosuggestions. Since suggestions are based on real things which people have already searched on Google, it can reflect different kinds of beliefs that people might have or controversial/offensive topics they might be researching on.

Now, with the introduction of Project Owl, a new link which says “Report inappropriate predictions” will henceforth appear. By clicking that link, a form comes up which allows people to select autosuggestions with issues which enables them to report them within several categories. A SEO Company and in any part of the world needs to be in sync with various new updates which Google introduces during its official announcements.

Feedback form for ‘Featured Snippets
Since long, Google has been criticized for elevating a particular search result above the others in the form of a special display. One of the primary ways Google is trying to solve this problem is by fighting out the issue by using a feedback form which is associated with Featured Snippets.

Google does have a ‘Feedback’ link already in place for it but with the new update, the form will have various options. The new options feature allows the person to cite the reason for not liking an answer. The ultimate goal which Google says is to find out various ways to keep such controversial/problematic snippets from showing up.

Focus on Authoritative Content for Improving Search Quality
Google actually plans to improve upon its search quality by showing more quality and authoritative content for queries. This change will certainly help in getting quality search results, not just generate better snippet quality. Also, it is making all efforts to make changes two fold, Firstly, it is developing better ways to determine content which appears authoritative, but in reality it is not.

The search engine giant has been giving more weightage to such pages which seems to have a better contextual match, though they lacked a high authority. Through ‘Project Owl’ it also seems to make all efforts for ranking contextual content better when pitted against contextually explicit content. In the past, Google might have such websites ahead in their results which supplied incorrect/offensive info but were quite popular.

With the introduction of their latest update, Google plans to resolve this issue and put ahead such websites which are truly authoritative and have quality content. Websites with offensive and derogatory content will appear lower in the search results. Google will give more weightage to authoritative pages. It is the basic responsibility of any Web Designing Company to be in conformity with web designing principles and best practices. Well-designed web pages will have better SEO rankings on search result pages.

Conclusion
Though Google has started working on different parameters for improving various aspects related to searches, it has publicly announced its efforts quite recently. It has been crusading against offensive and misleading information for giving its users a better user experience on its search results so that derogatory suggestions don’t come up. It has also been making efforts to tie up with news agencies such as Associated Press to weed out offensive and fake news. It is very much possible that this may take some time to be effective as more and more people offer their feedback.

Building ROI is the main goal when someone starts his business or spends money. Here we will focus more on Building ROI with SEO strategies- when discussing pain points with prospective clients – see a remarkable number of SEO strategies that are, at best, decoupled from business performance, and, at worst, totally unengaged with wider business performance.

Failing to employ a framework “See Think Do Care” (STDC) framework – or indeed, Google’s Micro-moment mobile variation, which explicitly uses the STDC framework for KPI measurement – is surely not planning for success in 2017.

So how can we, as marketers, do better for our clients? I have my own framework for mapping SEO strategy down to hard £ (or $) impact.

Start With The Growth: Kill brand!

Before thinking about attribution or STDC, let’s consider SEO fundamentals. If we include brand terms in our assessment of performance, we are looping in all sorts of other marketing activities which we should not be taking credit for. So: filter out brand.

How do we achieve that in practical terms? Google Search Console allows you to quickly and simply filter based on terms or partial terms, like a simple REGEX function. So, great! We can simply run exclusions based on the simplest version of our brand term, and we are done.

We only have 90 days data from Google right now. So, either we use a handy TARDIS to go back in time and collect the last year’s worth of data to do a year-on-year comparison to smooth out growth variation due to market seasonality… or, we accept we can’t run year-on-year with brand filtering until this time next year (or more precisely, in 360-90=270 days time). Of course, this is assuming we consistently export and stash Search Console data for our own analysis.

By the way, if you need a hand with that part, I’ve written about exporting Search Console data before.

Even with no TARDIS-delivered historic data, we can at least take the last 90 days percentage brand rate and remove an equivalent percentage from the organic traffic coming into our website as a starting point for the current generic performance delivery.

From there, we can measure the improvement in total click volume from generics over time and apportion that across ongoing organic traffic performance. This will essentially measure incremental improvement from our start date that is delivered by generic term performance improvement.

Step one, complete. We have objective measurement of overall improvement in organic performance excluding brand. That means any remaining performance improvement comes from activity you would expect to find in a solid SEO strategy: content adjustment, ranking improvement, SERP click-through rate improvement, etc.

Take it to the Awesome Revenue Part

Now that we have a moving objective view on organic performance, we can map back to revenue in our analytics package of choice. I’d like to assume all sites have well set up, fully tagged, e-commerce enabled (or revenue-attributed) event tracking in place. If that’s not the case, take an action and get on it!

Mapping to revenue should then be easy. Next, we should take into account any costs you are incurring with your agency. A simple ROAS – (Revenue – Cost) / Cost) – approach is to take our generic-only tracked uplift and compare it back to your agency cost at whatever rate you wish. Typically, it’s worth assessing this weekly or monthly. Higher frequencies are useful for higher spends.

More useful, however, is to move beyond ROAS to true ROI. To achieve that, you need to know your average profit margin for revenue sold. Doing this to the category level is usually enough to start focusing your keyphrase strategy in the right areas – where ROAS looks good, but low margins means ROI is negative.

So in simple terms, think of your ROI calculation as (Profit – Cost) / Cost, a subtle but important difference required to ensure you are driving profitable growth.

And Finally: Build in Attribution

At this stage, you are exporting web analytics data that is showing incremental organic improvement mapped to generic growth, and you are looking at reporting that maps from keyphrases to their revenue delivered with an ROI calculation on top to show if you are picking the right battles.

Now it’s time to improve our accuracy by removing our SEO silo and allowing ourselves to fit into the full, multi-channel, customer conversion path.

In simple terms, the aim now is to pick an attribution model that most closely matches your typical customer conversion path, and apply it. You can get a sense for that by looking at the MCF report in Google Analytics (or using API export and analysis in Adobe). You can tweak the session analysis period to reflect if your product typically enjoys a fast STDC process, or a multi-month STDC path.

A typical model that works well is a blend of time decay and position-based, which you can mock up as a custom model.

And of course, if you are on the Google stack, you can also take advantage of their newly announced free AI attribution analysis tool.

If you are serious about attribution accuracy, there are limitations to Google’s approach: It doesn’t easily ingest non-digital marketing data silos to reflect the true attribution picture, and of course Google Analytics (not to mention Omniture) are built on sessions rather than customers. So there is an approximation there.

Have you ever noticed meticulously the growing competition in online business? The scenario is not like previous days when business cards and pamphlets were enough to cater the need for business promotion. People are rubbing shoulder against each other in this cut-throat competition in order to survive in their business. Today’s hectic life does not allow people to visit stores for purchasing the objects of their daily need, in-lieu they prefer for online services. It is not just limited to clothing and grocery stores only, from a plumber to a physician everyone is providing online services to their customers. Now the question that sprouts here is that what is the need for search engine optimization for the success of an online business? Before moving ahead let us have a brief idea of what search engine optimization literally means.

Search Engine Optimization

When you have an online business, this is very obvious that there would be a business website regarding it. Your business website contains all the information about the services you are providing online to your customers. But, what is the benefit of a business website if it is not known to your customer. Here SEO works better as it makes your website popular among customers by increasing its rank on search engines. SEO is a technique where the ultimate goal is to bring more and more traffic to the website by building high-quality back-link and updating the website with quality and relevant content. All and all SEO increase the visibility of your website on search engine by improving its rank to the first page.

Significance of SEO for Business

Understand the relevance of SEO through following points in order to get a healthy outcome in business. I have sifted the crucial benefits that a businessman must know in order to thrive his business successfully.

1. Increase Accessibility of your Services

Are you also among all those businessmen who fail to prosper their business even after giving splendid and inviting offers to your customer? Then you must not be aware of the word SEO or you have not paid attention to its importance for the business. The reason why you are lagging behind to others is that you are not accessible to the customers due to a low rank on the search engines. SEO of your business website will remove this problem by raising your rank and visibility on the search engine.

2. New Customers

When your business website will attain a high rank on search engine, it will be visible on the first page. It will increase the chances that customer will choose your services. Your inviting offers and discounts to your customers are more likely to work now. Thus with the help of search engine optimization, you can attract more new customers of your services and products.

3. Popularity of Business

With an elevated rank on search engine and increased number of new users, your business will gain a new height of popularity. More and more people will come across your website every day when it is on the first page in search engine ranking. Once you are popular in the market for your services, you can take this success to massive heights by retaining your customers through your quality and offers.

4. Appreciation of Quality

Even if someone is providing a very superior quality product, still he fails to flourish his business because he fails to reach his customers. Many of those who are dealing with cheap quality products are blooming in their business just because of the fact that they have done SEO of their website. So if your products are of high quality and your visibility on the search engine is maximum it would work like an icing on the cake and you can better compete with others.

Have you heard about local search engine optimization? Do you know what it entails? Do you know why you need it? What about the benefits? Local search engine optimization services are overflowing with valuable benefits that your business can enjoy when marketing online. We have put a few of the benefits down for you below so you can see how making use of local search engine optimization services can help boost your brand visibility and increase your website traffic moving forward.

The first benefit you will find is that you get to reach your local audience. If you are marketing online and you aren’t focused on your offline marketing efforts, then you probably aren’t reaching your local clients. In order to do so, you want to include local search engine optimization services into your marketing campaign, so that local clients can find the services or product you provide, enabling them to choose your company over going further afield and choosing a national or even an international company.

Next you will find that local search engine optimization is an algorithm that was introduced by Google to help clients in your local area find product and services nearby first before searching further afield, ideal for those using mobile devices while out and about. That being said, when someone searches for a product or service you provide in your area and you haven’t made use of local SEO then you aren’t going to have a good ranking and they may not even find your company. Local search engine optimization services will help you improve your local ranking to ensure you reach your audience with ease and confidence.

Next you will find that your brand is boosted online. Remember these days when advertising and marketing online you are competing against thousand of other companies from around the world who are selling the same products or services that you are. In order to dominate your market and increase your ranking you want to incorporate local search engine optimization services so that your brand is boosted and noticed by your audience, ensuring you are the first company that they contact when they need a product or service that you supply.

In addition to this, your website traffic will increase. Think about it. When you are searching online, how many pages do your search? Most people only look at the first page and some will move onto the second or even the third page. This means in order to boost your website traffic and generate more clients visiting your site each day, you must be on that first page and this means having a service that you can rely on and trust.

The great benefit of local search engine optimization services is that you get to reach a wider audience, which means more people get to see and know your company name. You want your brand to be visible at all times and the more people you reach the higher your chances are of online success.

With local search engine optimization, one of the benefits is that if you introduce mobile friendly websites and searches your chances of success are increased even more. Speak to your local search engine optimization service provider and see if they can assist you with local SEO and mobile friendly services so that you re assured to reach your audience,e boost your brand and increase your website traffic accordingly now and moving forward.

Ensure you work with the best local search engine optimization company that you can trust and that will provide you with superior quality services and support.

If you’ve been looking for easy ways to make money online, I’m sorry to disappoint you. Don’t get me wrong. Easy ways to make money online do exist. However, they are not going to be found on any list you come across on the Internet. Why? Because most of those “easy” ways don’t really work.

Do they work in reality? Not really. Will you earn extra money doing it though? Sure, but you will also make more from your nine to five job. The hard truth is that there are only real easy ways to make money from home.

What are these easy ways to make money from home? Well, for starters, you could write blogs for other people. You could also use social media as a way to make money from home. In either case, you will have to set up your own blog or website.

You could also sign up with an affiliate program and sell other people’s products. If you’re selling someone else’s product, all you have to do is display the link on your site. From there, visitors to your site will click on the link and then make a purchase. That’s pretty simple, but if you can find a way to make extra earnings, your earnings could be very substantial.

However, what if you can’t find any extra tools to help others? That’s fine. You can still make extra money by selling your skills. There are plenty of individuals who are interested in selling their skills to others. You can teach them how to do something, and then once they’ve learned the technique, you charge them a fee. Some folks won’t mind paying a fee to learn something new, and if you can make your tutorial downloadable and easy to follow, you can have a booming internet business selling other peoples’ skills.

Finally, you can earn money from home by developing your own website. This is probably the easiest way to earn a side income from home. It won’t make you rich, but it will help you supplement your income. And it’s a great way to help your loved ones. If you’re looking for a fun way to make extra cash at home, you can’t go wrong by exploring all the possibilities.

The truth is that there are several different ways to make money from home. It’s important to explore all your options, as it varies greatly from person to person. That’s why it’s so crucial to have extra tools to use. However, if you can’t find any extra tools, you’ll have to develop some on your own. It varies wildly. And it will largely depend on what kind of skills you possess.

Extra tools for extra earnings are basically everywhere. You just need to be resourceful. But you should also realize that you won’t be paid an hourly rate by any means. The earning potential can be quite great, but it depends on your ability to market yourself. So as long as you have a product or service that people want, you could earn a side income with ease.

Carpet is an integral part of floor decor, uplifting the visual appeal of the space with its sleek texture. However, these carpets are prone to wear and tear due to daily foot traffic, dirt, dust mites and occasional spills. To ensure a clean and well-maintained carpet, periodic carpet cleaning using the right tools and equipment is of paramount importance. Cleaning with the standard home cleaning supplies simply does not produce the desired result.

Here are the five most widely used equipment used by professionals for a thorough carpet cleaning.

Portable Cleaning Tools
For smaller areas, carpet cleaning experts use portable equipment, which are relatively large machines but is easy to carry. These machines are available in various types depending on the purposes of their uses. The portable equipment is designed for various methods of carpet cleaning based on the kind of carpet and the customer’s preference like carpet shampooing, bonnet cleaning, encapsulation, hot water extraction or dry carpet cleaning. Professional companies carry most of these portable tools with them to perform cleaning, adopting various approaches with the machines for the different methods.

Some other portable types of equipment that professional services use are as follows:

Vacuum Cleaner: A vacuum cleaner is an essential carpet cleaning tool to tidy up the carpets and complete the cleaning procedure.

Defoamer: Foam can reduce the effectiveness of the cleaning process. Hence carpet cleaners use defoamer to remove the foam and speed up the drying process. These defoamers are a mixture of silicone or oils that are effective in removing the foam.

Air Scrubber: This device works as an air filtration system and is used during dry cleaning to get rid of airborne particulates, fungi, and foul odours from the carpet. The scrubber is used after a deep cleaning job to increase the air quality in the room.

Carpet Cleaning Wand: This is the primary tool in the cleaning process. The wand is used to spray the cleaning solution as water jets, which is then sucked back through the vacuum slot in the equipment. While rotary cleaners work best for shaggy carpets, wool carpets are best cleaned with wands to prevent any kind of damage to the carpet fibres. It is not possible to use a pro extractor without one.

Crevice Tools:These are special tools to clean crevices like those between the stairs, areas that are difficult to reach and upholstery cleaning.

Protective Tools: To protect furniture and other items from suffering any kind of damage while cleaning, professionals use these protective accessories like furniture protectors, caution signs, straps, corner guards, and chemical racks.

Ventilation Assister: On completion of wet cleaning methods, service providers may blow fans to expedite the drying of the carpet.

Truck-Mounted Cleaning Equipment
These are heavy-duty cleaners suitable for cleaning larger spaces. However, it must not be inferred that truck-mounted cleaners are only used for larger commercial workspaces. There are many homes that opt for them due to certain advantages like these powerful cleaners do not mess the area cleaned since the machines draw water out of the building as the cleaning process continues instead of draining them into the toilet or sink.

These are some of the vital equipment necessary for deep cleaning of the carpet. It needs mentioning that the use of tools depends on the nature of the carpet and the type of cleaning service chosen. Before hiring the services of professional cleaners, it makes sense to find out the kind of carpet cleaning your want and if the service provider has the right tools and equipment to perform the job successfully.

Even if you have an international business, there are many ways that you can benefit from locally based marketing. Local marketing can also be a key to catapulting you to global markets if you know what you’re doing and why you’re doing it.

1. Vastly Improves Your Search Engine Rankings

Location-based marketing helps you get a higher search ranking because whenever anyone searches for you in that location, you’ll show up in some of the first pages of search. Even if people don’t type their location, the local businesses show up first for each search. This gives you a fantastic opportunity to attract your audience using local marketing.

2. It’s Inexpensive and Has a High ROI

Many aspects of local marketing are free. For example, putting up content that has location-based keywords, adding information to various platforms that include the right keywords for your location will improve your search results without spending a dime. Adding location-based information to advertisements will generate even more return.

3. Engage with Customers More

When you are more focused on the customer’s location, you can take advantage of some of the automatic trust you get by being focused on a location in your SEO and advertisements. You can use your actual location to get started, even if you want your business to be an international or national business. However, you don’t have to. You can focus on anyone’s location if you know you have an audience there.

4. Attract More Customers

Locally based marketing can help you attract new customers by placing the focus on one location at a time (you can do this simultaneously though) through your advertising and marketing methods. For example, if you know that you have a lot of clients in a region of Georgia in the USA focus your advertising and marketing there.

5. Become a Locally Renowned Expert

One fun and effective way to use local marketing to your benefit is to become a local expert. Start with your location or a major city near your location. Send out press releases, get interviews on local news stations, and submit articles in local publications. Then market each event that you do so that you soon become known as a local expert.

Local marketing can benefit any type of online business. It doesn’t matter if your business is only local or not. Of course, if your business is local, you’re going to benefit from local marketing even more. Ensuring that your business shows up in local search will attract more customers, ensure that you become more attractive yourself, and will enable you to become a local expert.

Introduction:

Online trading has become very popular nowadays. Millions of people worldwide are engaged in this form of trading. It usually meant trading off stocks. It has become as common as doing shopping. There are three things that one needs to start doing this trading:

A device (mobile or computer)
A stable internet connection
A banking application
Enough funds and balance in a bank’s account

If someone has sound knowledge about the stock market and related formation, they can make amazing profits from it.

The functions of a broker:

An important part of online trading is a broker. He is someone who buys and sells things (assets) on behalf of others. Due to the advancement of technology, online brokerage has come into the picture. Online brokers are similar to normal brokers. They too buy and sell assets and do transactions between a buyer and a seller, but just on the internet.

A broker is an intermediary between the two individuals (buyers and sellers). A brokerage can be broadly classified into three types: Online brokerage, discount brokerage, and full-service brokerage. A discount brokerage usually helps to buy and sell assets but at a reduced commissioned rate. The third type is the full-service brokerage provides detailed information and assistance regarding online trading and the stock market, and everything else related to it. A broker has various functions to perform. Following is the list of functions of a broker explained in detail.

The primary function of a broker is to do something for an individual on his or her behalf on the financial side. It mostly includes buying and selling assets and looking after other transactions. There are other functions too, like providing information regarding trading.

Advantages of an online trading platform:

There are various advantages of this trading. It is usually simple and does not cost a lot of money. One has complete control over what they want to do on the platform. It is quick and convenient. Chances of errors are pretty less when it comes to online trading and using online trade apps. The user has the option to keep a check on the investment at all times. One of the most significant advantages of trading on online platforms is that users can get notifications regarding prices and other information via emails or messages. There are lots of trustworthy online trading platforms. Some of the popular ones are eToro, Upstox Pro, Zerodha KITE, Fidelity, and many more.

Some safety measures while doing trading:

One must not make a transaction using a public device or sitting in a cybercafé. One should log out every time after the job is done. Personal computers and mobile phones need to be secured from viruses by anti-virus software. Online trading can be very convenient, quick, and lucrative only if done properly, keeping in mind all the safety measures and being very careful during the transactions. Otherwise, one might end up losing a lot of money or funds in it.

The cashless payment system is growing exponentially with evolving payment methods, rising e-commerce use, enhanced broadband connectivity, and emergence of new technologies. Can increasing incidences of cyberattacks and spams hamper the growth of online payment market or will it continue to grow at a rapid rate?

The global digital payment industry is expected to hit the USD6.6 trillion mark in 2021, registering around a 40% jump in two years. The cashless payment methods are rapidly evolving with ground-breaking innovations such as mobile wallets, peer-to-peer (P2P) mobile payments, real-time payments, and cryptocurrencies. In the growing digital age, many payment technology companies are collaborating with traditional financial institutions to cater to the latest consumer and merchant preferences. Due to enhanced broadband connectivity, increasing mobile commerce, emergence of new technologies such as Virtual Reality, Artificial Intelligence, and rapid digitization, billions of people have started embracing contactless payments in both developed and emerging countries. Besides, surging e-commerce businesses, digital remittances, digital business payments, and mobile B2B payments are boosting the non-cash transaction ecosystem.

Cashless transaction method users across various generations are widely adopting the digital peer-to-peer (P2P) apps as they are more appealing and flexible to use. In-app payments or tap-and-go transactions take seconds at the checkout and allow users to make payments anytime and anywhere. Tokenization, encryption, Secure Sockets Layer (SSL), etc., offer multiple ways of securing payments while enabling digital transactions. Moreover, the users do not have to fill in information every time to complete the payment process. Thus, online payment gateways play a crucial role in the economic growth, enabling trade in the modern economy. With social distancing rules in place, digital payments have become an obligation for contactless transactions rather than just a transaction alternative to prevent the spread of coronavirus.

Digital Commerce Empowering Businesses
Electronic payment systems have become a crucial part of businesses as consumer inclination towards online shopping is expanding. With broadening internet penetration, increasing use of smartphones, and diverse options for e-transactions, most consumers are preferring online channels over traditional brick-and-mortar stores for shopping. Therefore, businesses are shifting online with an electronic payment solution to maximize their profit earnings. Automating the electronic payment system eliminates the scope of errors and saves a considerable amount of time and effort. High standards for detecting and preventing fraud in digital transaction systems and AI-based fraud detections protect users from security breaches. By providing the flexibility for making payments through credit/debit cards, mobile money, e-Wallet, etc., the businesses can expand their customer base. The electronic payment process improves customer satisfaction as customers do not need to count cash or deal with paperwork whenever they want to make the transaction.

Biometric Authentication Enhancing Security
Biometric authentication involves recognizing biometric features and structural characteristics to verify the identification of an individual. The verification method can involve fingerprint scanning, facial recognition, voice recognition, vein mapping, iris detection, and heartbeat analysis. With the rise in identity theft and fraud, biometric authentication has become a reliable and secure alternative for making digital transactions. According to a recent research, biometrically verified mobile commerce transactions are expected to constitute a massive 57% of the total biometric transaction by 2023. Biometric payment cards are also becoming popular as they support tap-and-go payments, allowing users to make faster digital transactions. The digital payment technology provider, Worldline is partnering up with the French FinTech, A3BC (Anything Anywhere Anytime Biometric Connection), to protect mobile phones from intrusion with a two-factor authentication process. The combined solution eliminates identification through a single touch, rather it recognizes fingerprints through a picture of the hand. MasterCard is planning to bring FinGo’s vein-scanning payment solution that facilitates users to authenticate transactions.

Dominance of Mobile Wallets
In 2019, mobile wallets overtook credit cards to become the highly adopted payment type globally. Digital wallets offer flexibility to users to store multiple payment methods in one digital home and turn cash into electronic money required for online or in-store purchases. Financial institutions have already started to embrace the digital wallet trend by offering virtual cards to business customers. The virtual cards stored in digital wallets consist of details like 16-digit card number, CVV code, date of expiry and work just like the physical plastic card. Currently, only 37% of merchants support mobile payments at the point of sale, but with the rising adoption, merchants are willing to invest in technologies facilitating digital wallets. The virtual wallets can save money due to low processing costs as they limit transaction values and frequency. Artificial Intelligence (AI) is improving the user experience with regards to transactions with ChatBots, designed to execute and robotize essential exchanges as per the user’s interest. Besides, cryptographic money-based e-wallets are being embraced by new companies to small-medium organizations for storing digital money. Smart voice technology is contributing to the growth of smart voice wallets ever since Amazon propelled the principle of this platform, which is now being followed by Google and Apple.

E-Commerce Boom Accelerating Digital Payment Market Growth
E-commerce growth at an exponential rate is creating shock waves, and the sonic boom is reverberating across the FinTech sector. The growth of many e-commerce companies is driven by the kind of financial services they provide. Digital transactions make it convenient for the buyer and seller to make transactions and remain loyal to the market space. The COVID-19 pandemic added a different dimension to e-commerce innovation, introducing newer trends such as payment alternatives at checkouts (not with digital wallets), virtual cards, QR codes, and other touchless transactions. Besides, the Buy Now Pay Later (BNPL) trend is dominating the e-commerce industry as it relieves the financial burden on the buyer. BNPL involves a soft credit check, so the consumers can buy what they need, keep the inventory moving, and pay overtime without affecting their credit score. BNPL provides businesses with much-needed liquidity and greater flexibility at the checkout.

Influence of COVID-19 Pandemic on Digital Payment Market Growth
Digital payment systems have moved beyond their peer-to-peer (P2P) transfers and bill payments. The COVID-19 pandemic allowed digital payment systems to showcase their strengths, such as a strong understanding of hyper-local markets and its ability to establish strong local partnerships. Businesses and consumers increasingly “went digital” for providing and purchasing goods and services online. When the pandemic hit, people did not want to touch or exchange cash due to the paranoia of catching the infection from physical currencies. Several governments around the world introduced digital financial transfers to provide COVID-assistance. Owing to lockdown measures, consumers shifted to online platforms, which catapulted the demand for digital payment systems. Now, digital platforms have become an essential component of people’s lives, and consumers are more likely to continue shopping online in the post-pandemic period. The dramatic shift in consumer behavior is likely to augment the demand for e-payment systems even more. Therefore, companies are focusing their attention on digital mediums to meet the new customer demands and thrive businesses in the changing market scenario. Organizations are reimagining customer journeys to reduce friction and provide new security features. Payment companies such as PayPal and Square Cash are staffing up across the board to better understand the rearrangement of societal norms and stabilize the business in the near future.

Other than credit card machines, technology has produced many notable effects, including the credit card machine. In the 21st century, people open themselves up to technology from the very center of their being. It has the added benefit of leading to an increase in the use of credit and debit cards. Additionally, the coronavirus’ arrival has also contributed to the increased use of contactless transactions. EMV cards are replacing magistrate premium cards. EMV chip cards give you the ability to make contactless payments. The merchants must have advanced payment terminals to accept such payments.

Credit and debit cards are used almost exclusively in today’s business world. To take your business to the next level, you must associate it with a credit card machine. The processing and payment services you need for online sales include a merchant processor that provides you with an online payment gateway. There will always be online modes that people will prefer to use, regardless of the volume of transactions. As a result, you have to use an advanced piece of equipment, such as a credit card machine, in tandem with your business.

Advantages:

Just because we’re living in the 21st century, it’s impossible to conceive of life without modern technology. A large number of businessmen prefer to stick to established business models. However, sometimes you have to alter your plans according to the current situation. This means that you need to be one step ahead of everyone else in the business. You will lose customers otherwise. An establishment that gets access to a credit card machine will enjoy countless benefits. Listed the benefits; so, don’t miss the following:

Obtain Legal Recognition for Your Company:

Accepting card payments using digital payment terminals is a legitimate business practice, so it should help your company a lot. The card brand name will be printed on the POS, and thus the customers will have no problem noticing it. This logo will be featured on the same online marketplace as well. The greater the number of customers from outside the country, the more money you’ll make.

Increase Your Profitability:

To accept various forms of payment, like credit cards, Google Pay, Apple Pay, and more, use a credit card machine at your business. Creating a positive impression on your customers is quite simple, but it also keeps your customers loyal. A credit card machine, thus granting flexibility in the ecosystem of online payment, provides customers with many payment options, thus allowing them to pay bills in various ways.

How to stay ahead of the competition:

Many businessmen have not yet fully embraced digital equipment, making small-business models in the early stages of transition. To accept online payments, your business equipment must be upgraded. If customers are no longer carrying cash, you can outpace your competitors. Research has shown that when customers use their cards to make a purchase, they spend more. Additionally, because you will make a substantial profit from accepting card payments, it’s highly recommended that you do so.

Cash Flow Improving Measures:

The customers’ card payments get settled quickly when they pay with a card. Everything is done electronically, so you don’t have to go to the bank to deposit the money. Additionally, you don’t have to wait for customers to pay you. Your cash flow will thus improve.